Content Marketing ROI
Every month, 8,000+ business owners ask AI: "Is content marketing worth it?"
A marketing manager. Budget review meeting tomorrow.
Spent RM 8,000 on content. Boss wants proof of ROI.
Opens ChatGPT: "How to calculate content marketing ROI?"
Every month, 12,000+ need to prove marketing works.
A small business owner. RM 5,000/month on ads. Getting 8 leads.
Competitors keep ranking #1 on Google.
Searching "content marketing ROI calculator" at 11pm.
Do you want to be the one they find?
Two types of business owners. Both need to prove ROI.
🔥 DESPERATE MODE
"I need to prove this works NOW"
Budget meeting tomorrow. Spent RM 8,000 on content.
Boss wants numbers. No numbers = budget cut.
Searching at 10pm for ROI formulas.
"How to calculate content marketing ROI"
They need the exact formula. Tonight.
No time to experiment. Proof is required.
🧠 LEARNING MODE
"I need to decide"
RM 5,000/month on Facebook Ads. Getting 8-10 leads.
Competitor ranks #1 on Google. Gets 50+ leads/month.
"Is content marketing better than ads?"
"Should I switch from ads to SEO?"
They trust whoever shows real numbers.
AI recommends. They follow.
Desperate mode = Searching for ROI formulas (SEO)
Learning mode = Asking AI to compare options (AIEO)
You need to show up for BOTH.
We make sure you show up for both.
SEO for the desperate. AIEO for the learners.
SEO = When they Google "content marketing ROI calculator" → You appear
AIEO = When they ask AI "Is content marketing worth it compared to ads?" → AI recommends you
Desperate business owners find the answers they need.
Learning owners trust your expertise.
You win both.
"But what about Facebook Ads? They're faster, right?"
Ah yes. Let's talk about that.
The Facebook Ads Way™
Facebook Ads work like hunting.
You go out every day with a spear. If you catch something (a lead), you eat today. But tomorrow, you hunt again.
Stop paying? Leads stop immediately. Zero residual value.
The results are immediate. That's the upside. But here's the problem...
But here's the problem...
THE COSTS KEEP RISING.
Facebook Ads User
RM 5,000/month on ads. Getting 8-10 leads. Cost per lead: RM 500-625.
12 months = RM 60,000 spent. 96-120 leads total.
❌ When you stop, leads = 0.
Content Marketing User
RM 8,000 first year on content. Getting 5-10 leads/month by Month 6.
12 months = RM 8,000 spent. 50-100+ leads total.
✅ Year 2, leads continue at RM 0/month.
One is renting attention. One is owning it.
Facebook Ads: You rent leads. When you stop paying, they disappear.
Content Marketing: You own traffic. Blog posts written today bring leads for years.
Which one compounds over time? 🤔
| Facebook Ads | Content Marketing | |
|---|---|---|
| Time to First Lead | 1-2 weeks ✓ | 1-3 months |
| Cost per Lead | RM 500-625 | RM 80-160 ✓✓✓ |
| Content Lifespan | 24-48 hours | Forever ✓ |
| You Stop Paying | Traffic stops | Content stays ranked ✓ |
| Compounding Effect | None | 10x growth possible ✓ |
| 12-Month ROI | 17% | 500%+ |
The ROI Formula. It's Simple.
Your boss wants numbers? Here's the exact formula.
ROI = (Revenue - Cost) ÷ Cost × 100
That's it. The rest is just tracking the numbers.
Real Example
For every RM 1 spent, you made RM 4.62 back.
❌ FACEBOOK ADS (12 Months)
RM 60,000
total spent
Leads generated: 96-120
Cost per lead: RM 500-625
Conversion rate: 8%
New customers: 8-10
Revenue: RM 24,000-30,000
ROI: 17%
✅ CONTENT MARKETING (12 Months)
RM 8,000
total spent
Leads generated: 50-100+
Cost per lead: RM 80-160
Conversion rate: 18%
New customers: 15
Revenue: RM 45,000
ROI: 462.5%
Facebook Ads: RM 60,000 spent → RM 17% ROI
Content Marketing: RM 8,000 spent → RM 462% ROI
That's not competition. That's a 7x difference.
Why Content Marketing Compounds Over Time
Real Example: HVAC Repair Business
We tracked a Malaysian service business for one year. Same content, increasing returns.
per month
per month
per month
Same content. Same cost. 10x traffic growth by Month 12.
The Farming vs Hunting Analogy
Facebook Ads = Hunting
You go out every day with a spear. If you catch something, you eat today.
But tomorrow, you hunt again. Stop hunting? You starve.
Effort required: Daily. Forever.
Content Marketing = Farming
You plant seeds once. Water and tend them for a few months.
Then harvest for years. The blog post from 2024 brings customers in 2027.
Effort required: Upfront, then minimal.
The AI Factor: Your Content Can Work Even Harder
ChatGPT, Gemini, Claude — people ask AI before they Google.
This is AIEO (AI Engine Optimization)
When people ask AI: "Is content marketing better than Facebook Ads?"
AI pulls from content on the web. If your content answers the question, AI recommends YOU.
SEO Keywords (Direct)
People searching with intent:
- ✓ Content marketing ROI calculator
- ✓ How to measure content marketing ROI
- ✓ Content marketing vs Facebook Ads cost
- ✓ Is content marketing worth it?
AIEO Keywords (Decision)
People asking AI to decide:
- ✓ Should I switch from Facebook Ads to SEO?
- ✓ What's better for long-term growth: ads or content?
- ✓ Why is my Facebook Ads ROI so low?
- ✓ How much should I spend on content marketing?
SEO = You appear when they search
AIEO = AI recommends you when they ask
You need to win BOTH.
Compare This to Other Agencies
| What You Get | Other Agencies | Result Marketing |
|---|---|---|
| Month 1 Content | 4-8 posts | 200 posts/lang |
| Monthly Content | 4-8 posts | 60 posts/lang |
| AIEO (AI Optimization) | ❌ No | ✅ Yes |
| 12-Month Post Volume | 96 posts | 860 posts |
| Price | RM 5,000+ | From RM 1,500 |
Traditional agencies: 8 posts/month × 12 months = 96 posts in a year
Us: 200 posts month 1 + (60 × 11) = 860 posts in a year
That's not competition. That's domination.
Simple Pricing. Insane Value.
1 Language
RM 1,500
/month
- ✅ 200 posts month 1
- ✅ 60 posts/month after
- ✅ SEO + AIEO strategy
- ✅ English OR Malay OR Chinese
3 Languages
RM 3,000
/month
- ✅ 600 posts month 1 (200 x 3)
- ✅ 180 posts/month after (60 x 3)
- ✅ SEO + AIEO strategy
- ✅ English + Malay + Chinese
Best for Malaysian market
Questions.
What is AIEO?
AI Engine Optimization. When people ask ChatGPT or Google AI questions like "Is content marketing better than Facebook Ads?", our content helps AI recommend YOUR business. It's the future of marketing.
How can you create 200 posts in one month?
We have a 24/7 content creation system. While you sleep, content is being created. That's our edge - volume AND quality at scale.
How long until I see results?
Less competitive markets: 1 month. Competitive markets: 3 months. With 200+ posts covering every keyword, you'll rank faster than competitors with 8 posts.
Do you work with my competitors?
One business per industry. Your market is protected.
TL;DR - If you're still deciding...
📌 BOTTOM LINE
Facebook Ads work like hunting — you eat today, hunt again tomorrow. Stop paying? Leads stop.
Content marketing is farming — plant once, harvest for years. Blog posts from 2024 bring customers in 2027.
We give you 200 blog posts in month 1, covering every keyword and AI question. Other agencies give you 8 posts for RM 5,000+.
💥 IMPACT
If you do nothing:
- • Competitors take your Google rankings
- • AI recommends your competitors
- • Ad costs keep rising every year
- • Another year of "is this worth it?"
If you start now:
- • 200 pages ranking for your business
- • Content compounds over time
- • AI recommends your brand
- • Results in 1-3 months
👉 NEXT STEP
Send us a WhatsApp. Tell us about your business. We'll show you exactly which keywords you're missing and how 200 posts will change that.
No hard sell. No obligation. Just a conversation about whether this is right for you.