Ing Heng Credit: Multi-Language SEO for Malaysian Market
Built a 3-language website (English, Malay, Chinese) positioning Ing Heng Credit to capture long-tail money lending keywords across all major Malaysian languages.
The Challenge
Ing Heng Credit, a licensed money lender in Malaysia, needed to establish an online presence to reach potential borrowers across the country's diverse linguistic landscape.
The problem: Malaysia has three major language groups—English speakers (urban, international), Bahasa Malaysia speakers (the national language, majority), and Chinese speakers (significant business community). Most competitors only operated in one language, missing huge segments of the market.
Additionally, the money lending industry is highly regulated and competitive. Generic terms like "pinjaman wang" (money loan) are extremely competitive. Ing Heng needed a strategy to rank for specific, high-intent long-tail keywords across all three languages.
The Solution: 3 Languages, 1 Unified Strategy
We proposed a tri-lingual website approach, optimized for the Malaysian market:
English
International & Urban Malaysia
Bahasa Malaysia
Malay-speaking majority
Chinese (Simplified)
Chinese-speaking community
What We Delivered
Website
- 3-page responsive website
- Mobile-optimized design
- Fast loading (under 2 seconds)
- SEO-friendly structure
Content
- Homepage for each language
- Services overview (money lending focus)
- Contact form with WhatsApp integration
- Location-based keywords
SEO
- 100+ long-tail keywords identified
- Meta tags for all pages
- Schema markup implementation
- Sitemap auto-generation
Multi-Language Keyword Strategy
Instead of competing for ultra-competitive generic terms, we targeted long-tail keywords with clear search intent across all three languages:
The RM 599 Trial Strategy
We positioned Ing Heng Credit with an irresistible offer: RM 599 for a complete tri-lingual website.
This ultra-low entry price accomplishes three things:
- Removes Risk: At RM 599, potential clients can test the service without significant investment
- Demonstrates Value: Once clients see the quality, they're more likely to upgrade to ongoing SEO services
- Competitive Differentiation: Most competitors charge RM2,000+ for similar websites
Key Takeaways
Multi-Language = Multi-Market
In Malaysia, serving all three language groups isn't optional—it's essential for maximum market reach.
Low Entry Price Wins
RM 599 trial removes friction and lets clients experience value before committing to larger investments.
Long-Tail Over Competition
Target specific, high-intent searches rather than fighting for impossible generic terms.
Need a Multi-Language Website?
Get your own tri-lingual website starting at RM 599. We'll help you reach customers across all major Malaysian languages.