Residential Development
136,000 Malaysians searched for homes this month.
"rumah untuk dijual", "condo near MRT", "房屋出售"
This is the biggest market in Malaysia.
And you're competing with every developer in the country.
Let's be honest about residential property.
This is the most competitive market.
Every major developer is here. SP Setia. Gamuda. Sime Darby. EcoWorld.
They have billion ringgit marketing budgets.
So how do you compete?
You don't fight them on "condo KL". You'll lose.
You win by owning the specific searches they ignore.
The searches big developers ignore.
❌ Don't compete for:
- "condo KL" — dominated by big players
- "new launch 2026" — everyone's bidding
- "property Malaysia" — too broad
✓ Win these instead:
- "condo near [specific MRT station]"
- "rumah teres [specific area]"
- "affordable housing [your location]"
Long-tail + location-specific = winnable keywords
The real search data.
| Category | Monthly Searches |
|---|---|
| Malay property searches | 74,000 |
| English property searches | 35,000 |
| Chinese property searches | 27,000 |
| Total residential searches | 136,000 |
54% search in Malay. 26% in English. 20% in Chinese.
What home buyers actually search.
🇲🇾 Malay Buyers
- "rumah untuk dijual" (24K)
- "rumah teres" (14K)
- "rumah mampu milik" (8K)
- "rumah lelong" (6K)
🇬🇧 English Buyers
- "house for sale" (8K)
- "condo for sale" (4K)
- "apartment for rent" (3K)
- "landed property" (2K)
🇨🇳 Chinese Buyers
- "房屋出售" (12K)
- "公寓出租" (5K)
- "二手房" (4K)
- "新楼盘" (3K)
The location game.
"Condo KL" = impossible to rank.
But "condo near Bukit Bintang MRT"? That's a different story.
Every location is a new keyword opportunity.
Your project in Setia Alam?
- • "condo Setia Alam" — rank this
- • "rumah teres Setia Alam" — and this
- • "房屋出售 Setia Alam" — and this
- • "affordable housing Setia Alam" — and this
One project. Dozens of keyword opportunities. All winnable.
Ready to stand out in the biggest market?
You can't outspend the big developers.
But you can outrank them on specific searches.
3-language coverage
RM 3,000/month
Or RM 1,500/month for 1 language
Or email: jacob@resultmarketing.asia
P.S.
136,000 home buyers searched this month. Most went to PropertyGuru or the big developers.
How many found your project directly?