Specialty Chemicals Marketing
Every month, 900 people need specialty chemicals.
A production engineer. The formulation is failing QC. Foam collapse. Poor adhesion. Wrong viscosity. Customer complaint in hand.
Googling "specialty chemicals supplier Malaysia" at 10pm.
Every month, 400+ are asking AI:
A procurement/RM lead. Launching a new product. Needs additives, surfactants, resins, catalysts, or functional chemicals that are consistent and documented.
They need COA, SDS, technical data sheet (TDS), compliance docs (REACH/RoHS), and stable lead times.
Opens ChatGPT: "How do I choose a specialty chemicals supplier for my formulation?"
Do you want to be the one they find?
Two types of customers. Both are ready to pay.
🔥 DESPERATE MODE
"I need a replacement chemical NOW"
Line downtime. QC failures. Customer delivery date is fixed.
Searching Google at 10pm.
"urgent chemical supplier Selangor"
"surfactant supplier Malaysia ready stock"
They call the first 3 results.
No time for long onboarding. Need specs + stock fast.
🧠 LEARNING MODE
"I need to decide"
New product development. Wants performance improvements (wetting, dispersion, anti-foam, adhesion, durability).
Asking AI which chemical type and supplier to trust.
"TDS vs COA: whats the difference?"
"How do I validate a specialty chemical supplier (SDS, REACH, RoHS, specs)?"
They trust whoever gives the best answer.
AI recommends. They follow.
Desperate mode = SEO (Google search)
Learning mode = AIEO (AI questions)
You need to show up for BOTH.
We make sure you show up for both.
SEO for the desperate. AIEO for the learners.
SEO = When they Google "specialty chemicals supplier Malaysia" → You appear
AIEO = When they ask AI "how do I choose a specialty chemicals supplier" → AI recommends you
Desperate customers call you.
Learning customers trust you.
You win both.
"But what about social media marketing?"
Ah yes. Let's talk about that.
The Social Media Way™
Facebook. TikTok. LinkedIn. Instagram.
You hire someone to make lab demo videos. Mixing ratios. Dispersion tests. Bead mill clips. 🧪
The algorithm is amazing. Very smart.
Some platforms even have data from your WhatsApp chats to know what you're interested in. (Totally not creepy at all. 👀)
So the content is quite targeted. They know you work in manufacturing. They show you “specialty chemicals” content.
But here's the problem...
ZERO INTENTION.
Social Media User
Scrolling at 11pm. Sees your “anti-foam additive test” video between a cat video and someones supper.
"Oh nice. Anyway... next video."
❌ Not looking to source specialty chemicals. Just scrolling.
Google/AI Searcher
Types "specialty chemicals supplier Malaysia" at 10pm because production is failing QC and delivery is due.
"I need this NOW. Who can I call?"
✅ ACTIVELY looking for an specialty chemical supplier. Ready to pay.
Intention is everything.
Social media: You interrupt people who might need specialty chemicals someday.
SEO + AIEO: You appear when people are actively searching for specialty chemicals suppliers.
Which one do you think converts better? 🤔
| Social Media | SEO + AIEO | |
|---|---|---|
| Targeting | Good ✓ | Good ✓ |
| User Intention | None ✗ | HIGH ✓✓✓ |
| Content Lifespan | 24-48 hours | Forever |
| You Stop Paying | Traffic stops | Content stays ranked |
| Conversion Rate | 1-2% | 10-15% |
Most business owners don't hire SEO.
Why?
Because traditional SEO agencies are...
SLOW.
Really slow.
REALLY. REALLY. SLOW.
4-8 blog posts per month.
RM 5,000/month.
"Results in 6-12 months."
No wonder business owners give up.
But here's what they don't understand:
Google doesn't want old content.
Google wants USEFUL content.
The more useful content you have, the more Google trusts you.
The more Google trusts you, the higher you rank.
That's why we built something different.
💉 MONTH 1: THE STEROID
200
blog posts
Flood Google with content. Make Google notice you FAST.
🔄 EVERY MONTH: MAINTENANCE + OPTIMIZE
60
new posts
Keep growing. Keep ranking. Never stop.
Traditional agencies: 8 posts/month × 12 months = 96 posts in a year
Us: 200 posts month 1 + (60 × 11) = 860 posts in a year
That's not competition. That's domination.
Compare this to other agencies.
| What You Get | Other Agencies | Result Marketing |
|---|---|---|
| Month 1 Content | 4-8 posts | 200 posts/lang |
| Monthly Content | 4-8 posts | 60 posts/lang |
| Languages | 1 only | Up to 3 |
| AIEO (AI Optimization) | ❌ No | ✅ Yes |
| Price | RM 5,000+ | From RM 1,500 |
Example: What 200 posts looks like
- ✓ specialty chemicals supplier Malaysia
- ✓ formulation additives supplier Selangor
- ✓ surfactant supplier Malaysia ready stock
- ✓ anti-foam additive supplier KL
- ✓ dispersant for coatings supplier Penang
- ✓ REACH compliant chemical distributor Malaysia
- + 50 more additives, resins, catalysts & functional chemicals...
- ✓ How to choose the right surfactant (HLB, compatibility, foam)
- ✓ TDS vs COA vs SDS: whats the difference?
- ✓ How to qualify a specialty chemical supplier (specs, audits, lead time)
- ✓ How to troubleshoot coating defects (cratering, pinholes, fisheyes)
- ✓ How to improve adhesion without changing the whole formulation
- ✓ What documents do buyers request (REACH, RoHS, halal, food contact)?
- + 80 more formulation, QC & procurement questions...
When customers search OR ask AI, you show up everywhere.
The CRO System™
Create → Results → Optimize (repeat forever)
CREATE
Month 1: 200 posts per language. Flood Google and AI with your content.
RESULTS
Track rankings, traffic, RFQs. See what's working, what's not.
OPTIMIZE
Improve winners, fix losers. 60 new posts/month. Never stop growing.
Less competitive market: Results in 1 month
Competitive market: Results in 3 months
Simple pricing. Insane value.
1 Language
RM 1,500
/month
- ✅ 200 posts month 1
- ✅ 60 posts/month after
- ✅ SEO + AIEO strategy
- ✅ English OR Malay OR Chinese
3 Languages
RM 3,000
/month
- ✅ 600 posts month 1 (200 x 3)
- ✅ 180 posts/month after (60 x 3)
- ✅ SEO + AIEO strategy
- ✅ English + Malay + Chinese
Best for Malaysian market
Others charge RM 5,000+ for 8 posts, no AIEO.
We give you 200-600 posts + AIEO for less.
Questions.
What is AIEO?
AI Engine Optimization. When people ask ChatGPT or Google AI questions like "how do I choose a specialty chemicals supplier?", our content helps AI recommend YOUR business. It's the future of B2B marketing.
How can you create 200 posts in one month?
We have a 24/7 content creation system. While you sleep, content is being created. That's our edge - volume AND quality at scale.
How long until I see results?
Less competitive markets: 1 month. Competitive markets: 3 months. With 200+ posts covering every keyword and AI question, you'll rank faster than competitors with 8 posts.
Do you work with my competitors?
One specialty chemicals supplier per area. If you're in Selangor, we won't take another Selangor supplier. Your market is protected.
TL;DR - If you're an specialty chemicals supplier still deciding...
📌 BOTTOM LINE
Social media marketing targets people who might need specialty chemicals someday.
SEO + AIEO targets people who are actively searching for specialty chemicals RIGHT NOW.
We give you 200 blog posts in month 1, covering every keyword and AI question. Other agencies give you 8 posts for double the price.
💥 IMPACT
If you do nothing:
- • Competitors take your RFQs
- • Formulations keep failing and costs stay high
- • You stay invisible on Google & AI
- • Another year relying on price-only traders
If you start now:
- • 200 pages ranking for your products
- • Show up when engineers search
- • AI recommends your capability
- • Results in 1-3 months
👉 NEXT STEP
Send us a WhatsApp. Tell us about your specialty chemicals business. We'll show you exactly which keywords you're missing and how 200 posts will change that.
No hard sell. No obligation. Just a conversation about whether this is right for you.