Terasek: Malay keyword-domain SEO with focused SEM support
Terasek Supply Sdn Bhd runs a water-tanker service.
This market has a very clear search phrase. Many buyers do not search for a broad brand phrase. They search for the service directly, especially in Malay.
That is why the website strategy focused on search language and keyword intent.
The setup
Two public websites supported different search paths:
- Malay site:
https://terasekloritangkiair.com/ - English site:
https://terasekwatertanker.com/
The Malay domain was chosen around the phrase lori tangki air because that is what many buyers search when they need the service.
SEM budget and reported result
The project used a focused SEM budget of around RM1,000-RM1,500 per month.
The project brief reports an RM60k+ government project from the Malay site alone.
That is the practical reason for matching the website to the keyword. When the buyer searches a concrete service phrase, the landing page should immediately confirm that they are in the right place.
Why the Malay site mattered
The Malay site was not only a translation.
It matched the buyer's service phrase. For local service demand, the exact wording can matter more than a broad corporate domain. A searcher looking for lori tangki air should not need to decode a generic water-logistics homepage.
What other service businesses can learn
If your customers search for a clear phrase, your website and SEM structure should respect that phrase.
This is especially useful for:
- Construction support services
- Rental and equipment services
- Logistics and transport services
- Government or contractor-facing services
- Local services with high project value
Website plus operations
Terasek is also one of the clearest examples of how website leads and operations connect. The delivery-order system project helped reduce paperwork and improve billing speed.
Read the Terasek delivery app case study
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