Case study: e-commerce fulfilment & AutoCount sync

This case study direction is drawn from running e-commerce operations directly — our founder operates an online business — so it reflects what actually happens between "order placed" and "parcel out."

Situation

An online seller was taking orders across a marketplace and a website, picking from memory, and keying each order into AutoCount by hand the next day. It worked at low volume. It stopped working as volume grew.

Challenge

• Overselling — stock updates lagged behind sales, so the store kept selling units that were already gone
• Manual order entry — yesterday's orders re-typed into AutoCount every morning
• Picking errors — no pick workflow, so mistakes rose with volume
• Accounting lag — sales and stock reached AutoCount late, so the numbers were always behind

Solution direction

We connected the flow from order to fulfilment to accounting:

• Orders synced from the store into a fulfilment workflow instead of manual entry
• Real-time stock to stop overselling, across channels via multichannel inventory
• A pick-and-pack workflow to cut errors
• E-commerce to AutoCount sync so sales and stock post cleanly

What the system supports

• Order intake from marketplace and website
• One shared stock pool across channels
• Pick, pack, and dispatch capture
• Clean posting into AutoCount without re-keying

What other sellers can learn

The morning spent keying orders into AutoCount is not admin workload — it is a missing connection. Connect the order flow and the time, the errors, and the overselling all drop together. See our inventory and warehouse system work.

Map My Fulfilment Workflow